What Happened in 2011 for Social Media (infographic)

If the leading thinkers on the subject are right, 2012 is going to see some big developments in the world of social media as the top platforms start playing a major role in search engine results. Add the downward rolling snowball of users who are circumventing search engines all together and going straight to social media to find the content that they’re looking for, and the next 12 months are likely to see a sea changes in the way online business is done.

As a reminder of just how much can change in a single year, the social media infographic below from Flowtown highlights many of the industry’s highs and lows as we examine what happened in 2011 for social media.