Twitter Facts and Figures: The Real Story

2011 saw social media platforms like Twitter being used as a major communication tool for grassroots campaigns from the Arab Spring to Occupy Wall Street and the Tea Party. Even the most entrenched old cranks started keeping their condescension about social media to themselves as new forms of inbound marketing began outperforming traditional forms of advertising in ways that a growing number of industries can no longer afford to ignore.

As today’s featured infographic from Infographic Archive demonstrates, however, it’s worth a look at the real numbers from time to time before getting carried away about the paradigm-shattering power of social media. As a glance at the trending topics for any given day quickly reveals, the actual content that’s being created and shared out there is around 80-90% vast pop cultural or inane observational flotsum and jetsam.