Today’s featured marketing infographic deals with one of the largest hurdles the old guard struggles with when it comes to transitioning to contemporary modes of inbound marketing. With a public that’s as media sensitive as it is ad blind, successful brands make a lasting impact because they know how to weave authentic stories that hit a chord with their intended audience. The illustration below doesn’t tell us anything we didn’t already know, but it does underscore just what a wide divide there is between this form of storytelling and traditional corporate speak.

The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.