Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content. If your business is NOT there among the solutions when your customers are looking, you’re lost. And even if they do fin…
There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn. The term is SoLoMo and it stands for “social, local and mobile.” What it describes is the convergence of social, location-based a…
Are you looking for easy ways to engage new Facebook fans using Timeline? Keep reading to learn how free apps can provide enormous opportunities for your business. Why Facebook Timeline Apps? Now that the new Timeline layout is mandatory for all page…
One key to running a successful political campaign is voter registration. Campaign staff on both sides of the aisle run voter registration drives at a…
Last April, Facebook launched a ‘Journalists on Facebook’ page, intended to serve as a resource for growing number of reporters using Facebook for the purpose of finding sources, interaction with people and to publish stories. A couple of months… - 6 hours ago, 18 May 12, 2:40pm -
If you don’t have a Twitter account for your blog or your website then you are missing out on a great marketing tool. Twitter’s approach to social media offers a unique way for people to interact, and can do wonders for increasing your readership… - 7 hours ago, 18 May 12, 2:16pm -
To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update develope… - 7 hours ago, 18 May 12, 2:12pm -
There’s good and bad about speaking engagements in Vegas. The good part is that the city is ideal with plenty of hotel rooms and conference space to make anyone comfortable and productive. The bad part is that it’s Las “Stays In” Vegas and at… - 4 days ago, 15 May 12, 3:24am -
Mark Zuckerberg by Brian Solis Mark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion. I… - 3 hours ago, 18 May 12, 5:39pm -
Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is ver… - 1 day ago, 17 May 12, 2:43pm -
Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share ano… - 3 days ago, 15 May 12, 1:50pm -
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activi… - 8 days ago, 10 May 12, 2:56pm -
The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an… - 11 days ago, 7 May 12, 6:19pm -
I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Med… - 16 days ago, 2 May 12, 4:17pm -
Frank Eliason and I have known each other for many years. We’ve shared the stage on many occasions, he’s made an appearance on Revolution, and most importantly, I’m proud to call him a personal friend. Frank has championed the adaption and tran… - 18 days ago, 30 Apr 12, 3:21pm -
Guest post by James Stewart, Director at Geneva Film Co The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a “fad”… soon to fade into technological o… - 21 days ago, 27 Apr 12, 6:56pm -
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all: The standard - “We can’t open ourselves up… - 23 days ago, 25 Apr 12, 4:30pm -
The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are… - 25 days ago, 23 Apr 12, 3:18pm -
Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers… - 10 hours ago, 18 May 12, 11:00am -
[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book… - 1 day ago, 17 May 12, 12:20pm -
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcom… - 2 days ago, 16 May 12, 11:50am -
In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never did much for me, but I was l… - 3 days ago, 15 May 12, 10:25am -
TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on confer… - 4 days ago, 14 May 12, 4:37pm -
Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks… - 7 days ago, 11 May 12, 10:35am -
When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much… - 8 days ago, 10 May 12, 3:08pm -
If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead jus… - 9 days ago, 9 May 12, 3:03pm -
At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience. Let’s ass… - 10 days ago, 8 May 12, 12:43pm -
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, mem… - 11 days ago, 7 May 12, 12:04pm -
This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week (this week: social media users will tell an… - 11 hours ago, 18 May 12, 10:00am -
Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Several tools have been developed specif… - 1 day ago, 17 May 12, 10:00am -
Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. If there’s any… - 3 days ago, 15 May 12, 1:00pm -
Brad Van Orden is the most interesting man in the world. It’s not the Dos Equis guy, it’s Brad. A former product engineer for WL Gore & Associates, Brad is an expert telemark skier, mountain biker, mechanic, cook, humorist, and explorer. I got to… - 6 days ago, 12 May 12, 8:20pm -
This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Marcus Sheridan of The Sales Lion. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on… - 8 days ago, 10 May 12, 4:05pm -
Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structu… - 9 days ago, 9 May 12, 10:00am -
Do you sell advertising on your website? No? Then why are you so excited about your website traffic? The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundr… - 13 days ago, 5 May 12, 2:08pm -
This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls, the founder and principal of Social Media Explorer. Read on for insights from Jason, and more information about his Explor… - 15 days ago, 4 May 12, 12:00am -
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t alwa… - 16 days ago, 2 May 12, 10:00am -
