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Fresh Tips and Tools | Solo & Small Firms

Social Media Examiner

  • new10 Ways to Deal With Upset Customers Using Social Media

    10 Ways to Deal With Upset Customers Using Social Media

    How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media. It just happens. Thin…
    - 18 hours ago, 22 Feb 12, 1:00pm -
  • new6 Google+ Tips for Businesses

    6 Google+ Tips for Businesses

    Has your business set up a Google+ page? Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates. According to CNN’s Mark Millan, it took Facebook ab…
    - 2 days ago, 21 Feb 12, 1:00pm -
  • new13 Tools to Simplify Your Social Media Marketing

    13 Tools to Simplify Your Social Media Marketing

    Are you looking for tools to simplify your social media activities? Many businesses feel overwhelmed when implementing their social media marketing. Sometimes the solution is to focus on the right social media tools for your business. We asked social…
    - 3 days ago, 20 Feb 12, 1:00pm -

Mashable

Soshable

  • newShall We Play a Game?
    Gamification is one of those big words constantly being thrown around in the social media space. It’s also a trend, like many other trends in social media, which companies are trying to use as the proverbial silver bullet to gain traffic and conver…
    - 3 days ago, 20 Feb 12, 4:18pm -
  • newThe ROI of Social Media
    Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company e…
    - 3 days ago, 20 Feb 12, 3:09am -
  • A Brief Guide to Facebook Single Sign On
    More brands are jumping on the Facebook bandwagon to tap into the size and strength of the world’s most powerful social network. Some are literally merging their existing presence into the platform, and single sign on is the option many are using t…
    - 7 days ago, 16 Feb 12, 2:11pm -
  • Social Media Cheat Sheet for Small Businesses
    The promise of social media has been high for quite some time as major brands are building their customer base, guiding their customer service, and flat out making money through sites like Facebook and Twitter. Small businesses are finding success as…
    - 7 days ago, 16 Feb 12, 12:23pm -
  • The Potential of Pinterest
    Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business. Unlike most who try to get into socia…
    - 12 days ago, 11 Feb 12, 11:41am -
  • Social Media has a Friend in Fitness: Greatist
    As social media continues to expand and enter more areas of our lives, the health and fitness segment has been dominated by a handful of major companies and publications. Nike was a trendsetter. Men’s Health made a splash early on. For the pure hea…
    - 13 days ago, 10 Feb 12, 7:17am -

Brian Solis

  • newBrands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
    Part of an unpublished appendix for The End of Business as Usual… The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time,…
    - 3 days ago, 20 Feb 12, 5:49pm -
  • Report: Content and the New Marketing Equation
    Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while deliver…
    - 7 days ago, 16 Feb 12, 6:05pm -
  • A Critical Path for Customer Relevance, Part 1
    A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adapt…
    - 10 days ago, 13 Feb 12, 1:30pm -
  • The GRAMMY Awards 2012: How social media changed the DNA of the Recording Academy
    In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution.  Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sop…
    - 13 days ago, 10 Feb 12, 4:10pm -
  • Meet the Mother of All Processes

    - 15 days ago, 8 Feb 12, 6:32pm -
  • 2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.
    Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where i…
    - 16 days ago, 7 Feb 12, 6:10pm -
  • Season 2 Finale: How Yamaha invests in new customer experiences
    This is it…the Season Finale! And, what a way to end Season 2 of (R)evolution…. In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date.…
    - 19 days ago, 3 Feb 12, 6:52pm -
  • Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)
    My friends over at bit.ly published an interesting graph that reveals the devices as well as the days/times that people use different devices and how and when they consume information. As you can imagine, it’s across the board, but as you can see,…
    - 20 days ago, 2 Feb 12, 11:13pm -
  • What’s Love Got to Do with It? The 3P’s of Identity
    Guest post by Allison Cerra, author of Identity Shift With the 2012 Presidential election looming, there’s no shortage of polls to help narrow the field of candidates. I find a recent one from Fox News to be particularly fascinating. Among other qu…
    - 21 days ago, 2 Feb 12, 2:16pm -
  • Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)
    Updating as this plays out with deeper analysis and links… Just a few moments ago, Facebook officially filed an S-1  for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, yea…
    - 21 days ago, 1 Feb 12, 10:38pm -

TopRank

Convince and Convert

  • new(Video) 4 Mistakes You Make When Posting Video on Your Blog
    Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relations…
    - 2 days ago, 21 Feb 12, 11:00am -
  • new5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
    Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth tha…
    - 3 days ago, 19 Feb 12, 8:14pm -
  • Agencies: Walk Your Talk
    Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Ow…
    - 6 days ago, 17 Feb 12, 11:00am -
  • Social Pros Podcast – Justin Levy, Citrix Online
    This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy, the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eri…
    - 7 days ago, 16 Feb 12, 11:00am -
  • Planning Your Content Marketing: Bricks vs. Feathers
    Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Do you remember this trick questi…
    - 8 days ago, 15 Feb 12, 1:55pm -
  • Will The Rise of the Photo Apps Kill the Written Word?
    Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to ser…
    - 9 days ago, 14 Feb 12, 11:00am -
  • The 6 Lifelong Laws of Content Marketing for Agencies
    Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which i…
    - 10 days ago, 12 Feb 12, 8:00pm -
  • Social Pros Podcast – Scott Monty, Ford Motor Company
    This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty, the global head of social media for Ford Motor Company. Read on for insights from Scott, our “Work It Out” advice segm…
    - 14 days ago, 9 Feb 12, 11:00am -
  • Activation, Comfort, and Other Secrets of Online Community Management
    Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!) Jay: Welcome everybody to C…
    - 15 days ago, 8 Feb 12, 11:00am -
  • What Do You Know? Examining the Big 4 Online Answer Sites
    Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . He is author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. An ideal connection between soc…
    - 16 days ago, 7 Feb 12, 11:00am -

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  • Etiam egestas vulputate pulvinar.
  • Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl.
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Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.

Right Sample

Nam adipiscing ullamcorper malesuada. Etiam egestas vulputate pulvinar. Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl. Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.