Seth Goodin’s The Dip

Posted on 03. Jan, 2009 by Biz Coach in Top Marketing Tools, Ultimate Marketing Plan

Seth’s books always deliver the best–probably the essential–key ideas for personal and professional success.  “The Dip” is no exception.  

Here’s the key idea in this book:

Don’t be afraid to quit the wrong stuff and have the conviction to stick with the right stuff.

Seth wants us to remember that “Never Quit” is very poor advice.

Haven’t read The Dip? Here’s a link to a great summary:

http://bookoutlines.pbwiki.com/The+Dip