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SEO Moz

  • newThe 2 User Metrics That Matter for SEO

    The 2 User Metrics That Matter for SEO

    Posted by Dr. PeteIn the wake of Google’s Panda updates, there’s been a lot of fear regarding user metrics and how they impact SEO.  Many people are afraid that “bad” signals in analytics data, especially high bounce rates and low time-on-…
    - 11 hours ago, 22 Feb 12, 7:35pm -
  • newMeet Mozzers at #SMX West 2012

    Meet Mozzers at #SMX West 2012

    Posted by jennitaConferences are always a great way to get out and meet the SEOmoz community. Luckily we have SMX West coming up next week and quite a few Mozzers will be attending, speaking, live blogging and tweeting. We want to get a chance to m…
    - 18 hours ago, 22 Feb 12, 12:23pm -
  • newBuying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that's a Strategy.

    Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that's a Strategy.

    Posted by randfishI've been running an experiment with some dark-hatted links for several months, consistently hoping Google will catch them and remove their value. So far... Nothing. Well, except top 3 rankings for all the anchor text pointed at t…
    - 1 day ago, 21 Feb 12, 10:48pm -
  • newThe New SEO Process (Quit Being Kanye)

    The New SEO Process (Quit Being Kanye)

    Posted by iPullRankThe responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional…
    - 2 days ago, 20 Feb 12, 8:46pm -

SEO Book

  • newSetting Up Actionable SEO Dashboards in the New Google Analytics

    Setting Up Actionable SEO Dashboards in the New Google Analytics

    There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to th…
    - 22 hours ago, 22 Feb 12, 8:57am -

SEO by the Sea

  • newGoogle Plus Roots are Showing in Grouptivity Patent Filings
    Google has been busy over the past couple of years acquiring a good number of small startups, including some that may help or have helped contribute features to Google Plus, such as Fridge, Tweet counting SocialGrapple, people sorting Katango, the te…
    - 17 hours ago, 22 Feb 12, 1:33pm -
  • newGoogle Acquires Cuil Patent Applications
    According to the United States Patent and Trademark Office (USPTO) assignment database, Google has acquired the pending patent applications of one time search rival Cuil, touted when launched as a potential Google Killer.On July 28, 2008, the search…
    - 3 days ago, 20 Feb 12, 5:41pm -
  • 97 Hewlett-Packard Patents Assigned to Google
    At Hewlett-Packard’s global partner summit in Las Vegas yesterday, President and CEO Meg Whitman gave a keynote presentation on the state of the company and made a prediction about Google’s Android operating system:We decided to contribute WebOS…
    - 6 days ago, 17 Feb 12, 8:56am -
  • How Google Might Filter Blog Posts from Google Blog Search
    Google was granted a patent yesterday on Blog Search, and how the search engine might filter blog posts out of blog search based upon a number of factors. The patent was originally filed in 2006, and it’s the first patent filing I’ve seen from Go…
    - 8 days ago, 15 Feb 12, 6:57am -
  • Big Data at Google
    According to Google’s Director of Research, Peter Norvig, if you look at Google Trends for trends related to “full moon” or “ice cream”, you’ll see that Google searches for those terms imitate actual physical trends in the world. With a v…
    - 11 days ago, 11 Feb 12, 7:34pm -
  • 10 Most Important SEO Patents: Part 9 – From Ten Blue Links to Blended and Universal Search
    In the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other types of searches to its Web search, such as: July, 200…
    - 17 days ago, 6 Feb 12, 3:42pm -
  • Google Acquires Fiber Optic Networking Patents (Kansas City and then the World?)
    A few days ago, I asked the question, Is Google Aiming at Building Faster Networks and Data Transmissions? Google had acquired some interesting patent applications that have the potential to increase the speed and quality of data transmissions. An e…
    - 19 days ago, 3 Feb 12, 7:46pm -
  • 10 Most Important SEO Patents: Part 8 – Assigning Geographic Relevance to Web Pages
    How much might one page on a website influence the rankings of other pages? When I joined an agency in 2005, our focus was on rankings for individual pages – optimizing their content for specific terms and phrases, and making sure that they had lin…
    - 22 days ago, 1 Feb 12, 3:55pm -

Search Engine Land

  • newSearchCap: The Day In Search, February 22, 2012
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The pu…
    - 9 hours ago, 22 Feb 12, 10:02pm -
  • newBing Linked Pages: Better People Search Results
    Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see…
    - 11 hours ago, 22 Feb 12, 7:25pm -
  • newWant Quick Money? Improve Your Shopping Cart!
    Conversion testing is the holy grail of ROI on the Internet. Every day, more of our customers start picking up their phones, asking what new test we are planning for their website. Or may that be a result of sales people “incidentally” dropping C…
    - 13 hours ago, 22 Feb 12, 6:09pm -
  • new7 Steps To Achieving Nirvana By Using A Media Plan
    Due to the agile and complex nature of paid search, managing a paid search program can often degenerate into a constant barrage of fire drills and ad hoc report requests. I have been there and it is not fun. I have also found that there is a way to d…
    - 13 hours ago, 22 Feb 12, 5:37pm -
  • newGoogle Recommending New Video Schema.org Markup
    Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.” Google says using the schema.org video marku…
    - 16 hours ago, 22 Feb 12, 3:13pm -
  • newGoogle Wave Logo For 155th Birthday Of Heinrich Rudolf Hertz
    Today is the 155th birthday of Heinrich Rudolf Hertz, the German physicist who was able to prove the existence of electromagnetic waves. To celebrate his contributions to the world, Google has a special animated wave logo on their homepage. He built…
    - 16 hours ago, 22 Feb 12, 2:54pm -
  • new5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
    Google+ Pages have sparked a lot of discussion in B2B marketing circles. The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social…
    - 16 hours ago, 22 Feb 12, 2:30pm -
  • newGeek Chic: Augmented Reality Google Glasses To Go On Sale This Year
    The mystery of Google’s stealth consumer product has apparently been conclusively solved. The NY Times is confirming earlier reports that Google is going to release “heads up display glasses” by the end of the year. The glasses — or literal G…
    - 1 day ago, 22 Feb 12, 1:51am -
  • newGoogle Offers Flight Search To Go
    Google has been improving its flight and hotel search results over the past few months, adding capabilities and polishing the overall experience. In accordance with that “iterative” approach Google announced today that flight search will now be a…
    - 1 day ago, 21 Feb 12, 11:19pm -
  • newSearchCap: The Day In Search, February 21, 2012
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private Searching You’ve probably read the news already that Scroo…
    - 1 day ago, 21 Feb 12, 10:05pm -

Search Engine Watch

  • newTwitter Tries to Hook Local SMBs on Self-Serve Advertising
    Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.
    - 51 mins ago, 23 Feb 12, 6:00am -
  • newBloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social
    Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach.
    - 9 hours ago, 22 Feb 12, 10:00pm -
  • newSES London 2012 – Day 2 Coverage #SESLondon
    Day 2 of SES London 2012 has come to a close. The day, much like Day 1, was packed full of great tips and strategies on SEO tools and metrics, PPC architecture, and more. Here's a roundup of today's live blogging and coverage of SES London 2012.
    - 10 hours ago, 22 Feb 12, 9:00pm -
  • newGoogle’s Patent Battle With Microsoft & Apple Escalates
    Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention.
    - 11 hours ago, 22 Feb 12, 8:00pm -
  • newTrack & Segment Your Way to More Accurate Bounce Rates
    In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics…
    - 17 hours ago, 22 Feb 12, 2:00pm -
  • newLinkedIn Advertising Tips For Beginners
    With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
    - 18 hours ago, 22 Feb 12, 1:00pm -
  • newHow to Focus Your PPC Analysis & Optimization
    With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics.
    - 19 hours ago, 22 Feb 12, 12:00pm -
  • newWavy Google Logo Honors Heinrich Hertz
    The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.
    - 23 hours ago, 22 Feb 12, 8:00am -
  • newGoogle Enhances Ad Sitelinks
    Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.
    - 24 hours ago, 22 Feb 12, 7:00am -
  • newGoogle Forecloses on Mortgage Comparison
    Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site.
    - 1 day ago, 22 Feb 12, 6:00am -

Search Engine Roundtable

Left sample

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  • Etiam egestas vulputate pulvinar.
  • Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl.
  • Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.

Right Sample

Nam adipiscing ullamcorper malesuada. Etiam egestas vulputate pulvinar. Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl. Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.