Medical Practice Trends

• newWhy You Need to Worry About Computer Security

  

  Along with the widespread use of computers in medicine comes a greater need for security measures.…
  - 1 day ago, 17 May 12, 12:00pm -
• Medical Practice Trends Podcast 41: The Coming Transformational & Disruptive Changes to Healthcare

  

  MPT Podcast 41 - The Coming Transformational & Disruptive Changes to Healthcare, with guest Steven Schimpff MD, internist and author of “The Future of Healthcare Delivery”.…
  - 10 days ago, 8 May 12, 12:00pm -

Medical Marketing Enterprises

• 3 Most Important Pages on Your Website

  

  If you are just starting your website, it should contain these 3 pages at a minimum: Home, About and Contact.
  - 6 days ago, 12 May 12, 3:01pm -
• Content Marketing and SEO

  

  Your website rankings depend upon the relevance of your content and how well you maximize that content for the search engines to understand...the SEO.
  - 14 days ago, 4 May 12, 3:39pm -
• The “Positive” Side of Negative OnLine Reviews

  

  Negative online reviews can help your practice. Take advantage of the opportunities created by negative online reviews.
  - 21 days ago, 27 Apr 12, 2:58pm -

Join the Medical Marketing Association

Healthcare Success Strategies

• newSenior Surprise: Unexpected Growth Factor in Hospital Plastic Surgery
  Hospital based plastic surgery, for many facilities, is experiencing something of a new-business rejuvenation. But what is surprising is that it’s not just the 30-something crowd that’s considering cosmetic procedures. There’s a strong and grow…
  - 16 hours ago, 18 May 12, 4:32am -
• newThe Frightening Social Media Gap in Doctor Marketing
  Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circl…
  - 3 days ago, 16 May 12, 4:28am -
• The Speed of Trust: One Doctor’s System for Physician-Patient Communications
  To hitchhike on a brilliant concept by Stephen Covey: information flows at the speed of trust.* For physician-patient communications and healthcare marketing there’s a powerful payoff in getting the communications cycle right—beginning with the b…
  - 5 days ago, 14 May 12, 4:25am -
• AAOE: Building a Physician Referral Network
  We frequently address professional audiences around the nation, and this month is no exception. HSS Founding Partner Stewart Gandolf will speak at the 2012 American Association of Orthopaedic Executives (AAOE) Annual Conference in New Orleans. Calend…
  - 7 days ago, 12 May 12, 4:02am -
• Little Playbook of Emotions for Healthcare Branding and Patient Engagement
  Medical practice and hospital marketing professionals have an extremely challenging job on the forward facing frontline of healthcare communications. Suffice to say that it’s a complex task to effectively “speak healthcare” to the public. But i…
  - 8 days ago, 11 May 12, 4:40am -
• Why Social Spending Sites May Not Be a Bargain for Physician Advertising
  Just when you thought (perhaps hoping) the various “daily deal” sites had reached their peak, it turns out they are continuing to grow in popularity with consumers. The trouble is, results for hospital or medical practice advertising can be spott…
  - 10 days ago, 9 May 12, 4:11am -
• Paying Patients: Are Rewards Programs Next for Physician Marketing?
  From airline frequent flyers to auto parts bonus buys, American consumers are consumed by loyal-customer incentive schemes. Purchases earn points, miles, discounts, and even cash rewards…all to inspire buyers to buy again and buy more. (How many li…
  - 12 days ago, 7 May 12, 4:32am -
• Digital Healthcare Decisions: Social Media Opportunity for Marketers
  The virtual environment of social media is growing in importance as a vital connecting point. Social media is the online environment where consumers (prospective patients) evaluate healthcare providers, and make decisions about their health, medicati…
  - 15 days ago, 4 May 12, 4:21am -
• LinkedIn: The Social Media Town Car of Physician Marketing
  The many and various social media platforms seem to have their own “personality” of sorts. One might imagine Twitter as a Corvette…a fast little sports car. It’s nice to look at, but it’s quick to disappear down the road. That would make Fa…
  - 17 days ago, 2 May 12, 4:03am -
• Doctor Marketing: Patients Are Always Judging You
  It doesn’t happen as often these days, but from time to time we find ourselves in a discussion with a practitioner who confidently declares that they have no need for “doctor marketing,” much less any need for a health care advertising agency.…
  - 19 days ago, 30 Apr 12, 4:22am -

Medical Group Management Association

• 6 ways to improve your practice’s operations
  When managing patient flow, dealing with staff issues and figuring out how to get paid, every minute counts. By making a few small changes in your day-to-day operations, you can free up provider time, streamline your front office processes and create…
  - 7 days ago, 11 May 12, 2:54pm -
• Cyberchondriacs: How to deal with self-diagnosers
  Anyone, not just hypochondriacs, can type their symptoms into a search engine and get a list of potential diseases and conditions they could be suffering from.Here are a few ways to deal with self-diagnosers in your practice.
  - 16 days ago, 2 May 12, 2:54pm -
• Patient-centered care initiative improves health, reduces costs
  A clinic in New Jersey reduced its overall spending by 12 percent – all by putting the patient first. Find out how they did it.
  - 22 days ago, 26 Apr 12, 2:54pm -
• 3 ways to keep your billing staff accountable
  Your billing staff ultimately controls the success of your revenue cycle. The most successful billing staff understands their individual expectations and those at the practice level. For you, the administrator, this means creating a detailed performa…
  - 28 days ago, 20 Apr 12, 2:54pm -
• Make your data work for you
  Widespread adoption of EHR and practice management software means that many medical practices have this information at their fingertips – they just don’t use it.
  - 32 days ago, 16 Apr 12, 2:54pm -
• To re-age or not: It’s more than accounting
  When assessing the best way to evaluate, track and report accounts receivable (A/R) in your practice—and how that metric fits into the larger financial picture—some professionals debate the value of re-aging accounts.
  - 37 days ago, 11 Apr 12, 2:54pm -
• Cut your call volume while remaining 'open' 24 hours
  Web-based patient portals that interface with your EHR can further improve your practice’s productivity, streamline patient communication and ultimately improve patient satisfaction.
  - 42 days ago, 6 Apr 12, 2:54pm -
• Case study: Managing paper records in preparation for an EHR
  The practice needed to build the electronic medical record for existing charts as quickly as possible and retire the paper charts.
  - 49 days ago, 30 Mar 12, 2:54pm -
• Bringing peace: Managing disruptive physicians
  While dealing with the ups and downs of physician behavior is an assumed part of the job, inappropriate or disruptive behavior from physicians can cause decreased morale and low staff retention.
  - 56 days ago, 23 Mar 12, 2:54pm -
• Five ways to increase patient satisfaction
  Satisfied patients are loyal patients. Dissatisfied patients can verbalize their dissatisfaction to anyone who will listen, such as a practice review website, so it’s important to stay on top of how your practice is (or isn't) satisfying the people…
  - 63 days ago, 16 Mar 12, 2:54pm -

Medical Web Experts

• South Slope Pediatrics New Live Website
  South Slope Pediatrics have been providing quality, personalized pediatric care to the families of Park Slope, Brookyln for the last 10 years. Their focus is on children’s health and well-being and developing trusting relationships with parents. Vi…
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• PainMedGroup: New Pain Management Website Live
  PainMedGroup is a pain management and rehabilitation center committed to offering highly specialized and cutting edge procedures. Their fellowship trained team of anesthesiologists and physical medicine and rehabilitation physicians perform minimally…
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• Three Ways Video Can Help Your Medical Practice: Part 4 – All-in-One
  Our four-part series on the three functions of video in an online marketing campaign is about to feature a bonus function: all three. Brand recognition Links to your site SEO If you can accomplish a video that does all three of these things, your cam…
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• Three Ways Video Can Help Your Medical Practice: Part 3 – SEO
  Marketing for doctors has moved into the twenty-first century – and a video marketing campaign is a great way to build up your efforts and increase traffic to your site.  Let’s examine the third function of video. Video Function #3:  Your SEO c…
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• Three Ways Video Can Help Your Medical Practice: Part 2 – Links
  Video can be an enormous help for your medical website design and marketing efforts.  Let’s continue by looking at the other two main functions of video in a medical marketing campaign. Video Function #2:  Links to your site Imagine an easy way t…
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• Three Ways Video Can Help Your Medical Practice: Part 1 – Branding
  In the world of online marketing, videos are far more versatile and beneficial than most doctors would think.  Adding a video to your website (and doctor SEO campaign) is more than just a frill – it’s a way to increase traffic to your website an…
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• New St. Louis Pediatrics Website Live
  We are pleased to bring you the new live St. Louis Pediatrics website design. Their board of certified St. Louis pediatricians is committed to the health of your children and to fostering collaborative relationships with all their patients. By provid…
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• How Your LinkedIn Account Could Put Your Company at Risk
  Got a LinkedIn account?  The wealth of personal information on your profile might put you and your company at risk of being hacked. In two recent attacks on Gmail and RSA, the hackers both used sneaky techniques and gathered information to send out…
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• Google+ for Doctors: Make Big Online Marketing Gains Now
  For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search online to find information about health…
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• Orthopedic Health: New Live Medical Website Design
  Orthopedic Health LLC is a leading provider of quality orthopedic care for patients of all ages. Offering complete orthopedic services in the Milford, CT area, they perform on-site cutting-edge procedures such as hand, joint replacement, X-ray examin…
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