Medical Practice Trends

• newWhy is There a Decline in Doctor Visits?

  

  A report from the Centers for Disease Control and Prevention shows that the number of patients seeing nurse practitioners or physician assistants has increased by 50% in the last decade, according to a post on the Human Capital Blog.…
  - 3 days ago, 20 Feb 12, 1:00pm -
• Paperless Registration – What You Need To Know

  

  Guest Post, William McClain, MBAIf you are a practicing physician today, your world is being buffeted and reshaped by a dizzying confluence of disparate external forces.  The federal push for EMR adoption, HIPAA security rules, pra…
  - 10 days ago, 13 Feb 12, 1:00pm -

Medical Marketing Enterprises

• Website Grows Practice 30%

  

  My website grew my practice by 30% last year. I have no other marketing tools and use content marketing and SEO to drive my website to the top.
  - 6 days ago, 17 Feb 12, 4:42pm -
• About Keywords

  

  Keywords are the basis of search engine optimization. Your title, content and description of every article should have at least one keyword for the best SEO practices.
  - 12 days ago, 11 Feb 12, 3:29pm -
• The Difference Between a WordPress Post and Page

  

  Confused about choosing a Page or a Post to write your article? There are technical differences between the two, but we also offer some suggestions about when to use a page...or post.
  - 20 days ago, 3 Feb 12, 1:56pm -

Join the Medical Marketing Association

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Healthcare Success Strategies

• newThe Often-Forgotten Five-Minute Rule for Every Physician Practice
  If you live and work with the hints and helps in short maxims, there are dozens of “five-minute rules” to guide you in everything from computer science to digital discourse. Some of these “rules” are informal at best. In computer science, the…
  - 1 day ago, 22 Feb 12, 4:24am -
• newThe One Thing That Apple Can’t Include Inside the Product Package
  If your healthcare marketing materials were as easily created and remarkably beautiful as an Apple product demonstration, you would never need professional design or writing services again. Ever. Apple’s advertising is powerfully compelling. Creati…
  - 3 days ago, 20 Feb 12, 4:21am -
• Physician Salaries Endangered in Some Hospital-Owned Practices
  In many hospital-owned practices, physician salaries are endangered when productivity and net collections drop. Sadly, it’s a common and documentable by-product of the ongoing shift from privately owned practices to hospital-owned practices. It tur…
  - 6 days ago, 17 Feb 12, 4:11am -
• Should You Apologize for Marketing Healthcare Services?
   Do you need to apologize for marketing your healthcare services? We’d like to hear from you about the controversial questions raised in last week’s USA Today article about some of the marketing methods used in healthcare. (The primary focus of…
  - 8 days ago, 15 Feb 12, 4:38am -
• Healthcare Branding: That Was Then. This Is Now.
  There’s been a dramatic increase in the need for healthcare branding. In fact, we’d have to call it a huge rise in doctor branding, physician branding and hospital branding—all propelled by various factors in the marketplace. Broadly speaking,…
  - 10 days ago, 13 Feb 12, 4:53am -
• Barrier or Blessing: Should Patients and Providers Use Email for Healthcare Communications?
  There’s a lively discussion among doctors and healthcare providers about communicating with patients via email. We’re not talking about the use of occasional and informative broadcast “eNewsletters” (a common healthcare marketing tool) that a…
  - 15 days ago, 8 Feb 12, 4:18am -
• The FDA’s Brief (but First-Ever) Social Media Guidance for Healthcare Marketing
  It’s entirely possible that you missed the Food and Drug Administration’s (FDA) officiously titled draft guidelines about social media marketing and communications: Guidance for Industry: Responding to Unsolicited Requests for Off-Label Informati…
  - 17 days ago, 6 Feb 12, 4:24am -
• Time to Seriously Rethink Your Healthcare Marketing Strategy?
  There were two red-flag stories in the news last week. Neither item is a surprise, but they signal disturbing trends for healthcare marketing thought leaders. The headlines say:  1 in 5 Older Americans Cutting Back on Health Care to Save Money - Em…
  - 20 days ago, 3 Feb 12, 4:17am -
• What Groundhog Day and Doctor Referral Marketing Have in Common
  [EDITOR'S NOTE: In honor of Groundhog Day, we are re-posting this item from last year just for fun. The advice applies to all referral-reliant provider practices. Enjoy...and hope for an early Spring this year.] It doesn’t seem like 18 19 years si…
  - 21 days ago, 2 Feb 12, 4:57am -
• Two New Online Sites Worth Watching for Healthcare Marketing Potential
  In the time it takes to read this post, a handful of new concept, Internet startups will launch with as much splash as they can muster. And, in the same brief amount of time, last week’s crop of “latest-and-greatest” social media, Facebook-clon…
  - 22 days ago, 1 Feb 12, 4:26am -

Medical Group Management Association

• newPutting the patient first: Lessons from a better-performer
  MGMA In Practice Blog post: Q & A with an administrator of a "better-performing" practice.
  - 4 days ago, 19 Feb 12, 2:54pm -
• Out $100K: Practice pays for 5010 transition
  This administrator is out $100,000 after her practice's 5010 transition. Read more from the MGMA In Practice Blog.
  - 8 days ago, 15 Feb 12, 2:54pm -
• 5 healthcare apps for patients, physicians and practice administrators
  With an increasing number of patients and physicians using mobile devices to access health information the options for mobile apps are limitless. We’ve compiled a few apps under five dollars to consider for your patients, physicians and yourself.…
  - 14 days ago, 9 Feb 12, 2:54pm -
• How 'better-performing' practices use their EHRs
  According to the new MGMA Performance and Practices of Successful Medical Groups: 2011 Report Based on 2010 Data, 82.6 percent of better-performers felt that their practices relied on electronic information systems to help provide effective care. He…
  - 23 days ago, 31 Jan 12, 2:54pm -
• Answers to your practice management questions
  The MGMA-ACMPE Information Center and Service Center offer answers and resources to your practice management questions, but we’ve collected your top questions in a new book, Experts Answer 95 New Practice Management Questions. We've answered three…
  - 27 days ago, 27 Jan 12, 2:54pm -
• 3 practice management trends for 2012
  Three practice management trends that will shape medical practice in 2012.Read more from the MGMA In Practice Blog.
  - 30 days ago, 24 Jan 12, 2:54pm -
• The MGMA In Practice Blog goes interactive
  Written by Madeline Hyden, MGMA-ACMPE Web content writer/editor The In Practice Blog is moving to a different platform on Friday, Jan. 13, that will allow readers to ask questions, give feedback and start conversations with other users on every blog…
  - 43 days ago, 11 Jan 12, 2:54pm -
• Medicare ACOs set to begin: Will they succeed?
  MGMA In Practice Blog post: As deadlines approach for accountable care organizations (ACOs) to participate in the 2012 Medicare Shared Savings Program, it's time to reflect on where we have been and where we may be heading.
  - 48 days ago, 6 Jan 12, 2:54pm -
• Use data, regain control
  Written by Heather Grimshaw, MGMA-ACMPE Publications Editorial Manager Using practice data can help you break free from what Frank Cohen, MBB, MPA, MGMA-ACMPE member, describes as a hostage situation. "How do you run a business never knowing what…
  - 50 days ago, 4 Jan 12, 2:54pm -
• Best of 2011: Top blogs from MGMA
  Written by Madeline Hyden, MGMA Web Content Writer/Editor The MGMA In Practice blog has covered highlights of the past year—from new physician compensation data to the evolution of the patient-centered medical home (PCMH) and the MGMA 2011 Annua…
  - 55 days ago, 30 Dec 11, 2:54pm -

Medical Web Experts

• Texas Family Medicine Website LIVE
  We are proud to bring you a new live Texas Family Medicine website. The Family Medicine Associates of Texas provide excellent, comprehensive medical care to each member of the family. Their emphasis is on preventive medicine as a way of promoting lon…
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• Demand for Elder Care and Retirement Home Services Increases as Baby Boomers Retire
  The post-World War II baby boom changed more than just the age dynamic in the United States.  The exploding youth population between 1946 and 1964 has had a huge influence on the social climate, economic development, and the workforce over the past…
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• New Live Pain Rehabilitation Website
  CareFirst Medical Associates and Pain Rehabilitation Center provides exceptional treatment and care for acute and chronic pain, personal injury, occupational therapy, and urgent care. Their multidisciplinary team of healthcare professionals are commi…
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• Urology Georgia New Live Website
  Medical Web Experts is pleased to bring you the Advanced Urology Institute of Georgia new LIVE website. Urology Georgia professionals are experts in minimally invasive surgery, robotic surgery, endourology and laser surgery and are committed to provi…
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• Three Ugly-But-Successful Websites – and Why They Work
  Medical website design experts focus on building websites that are both intuitive for patients to use and easy on the eyes.  Though having a great medical website with excellent content and an aesthetically pleasing design is one of the best things…
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• EMR Success Requires Some Attention to Detail
  It’s no secret that transitioning to electronic medical records can be difficult for some practices.  Beyond the stress of choosing a system, financing, and teaching your team to use the equipment, many medical offices find themselves avoiding the…
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• How Personalized Google Results are Changing the Face of SEO Rankings
  People often think of search engine rankings as something universal, seen the same by any person who enters a given search term into Google from any place.  Internet marketing experts know that Google’s algorithm incorporates a number of personali…
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• New website LIVE!
  PRN Health Service provides in-home care for delicate children with a personal and family-oriented touch. A grassroots firm with over 30 years of experience, PRN aims to develop a care plan that meets your child’s needs, respects the family dynamic…
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• DHEA Supplementation for Female Fertility Website LIVE
  Medical Web Experts is pleased to bring you a new LIVE WEBSITE! FERTINATAL™ is the first and only DHEA supplement that is specifically designed to enhance female fertility. Endorsed by the Center for Human Reproduction, the only center to hold pate…
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• Healthcare Web Portal from Medical Web Experts Featured on New Social Website How2Connect.com
  December 19, 2011 (San Diego, CA) – Healthcare web portal and medical web design agency Medical Web Experts is announcing their partnership with How2Connect.com – an online provider of therapeutic services that promotes health, wellness and commu…
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