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Fresh Tips and Tools | Solo & Small Firms

Local Biz Bits

  • newLocal Search Marketing Daily i…

    Local Search Marketing Daily i…

    Local Search Marketing Daily is out! http://t.co/CpBEbN4U ▸ Top stories today via @localsplash @goborrell @yougottacall
    - 3 hours ago, 18 May 12, 5:26pm -
  • newLocal Search Marketing Daily i…

    Local Search Marketing Daily i…

    Local Search Marketing Daily is out! http://t.co/CpBEbN4U ▸ Top stories today via @localsearchmkg @aaronweiche @timtracey @jdadams
    - 1 day ago, 17 May 12, 5:27pm -
  • newLocal Search Marketing Daily i…

    Local Search Marketing Daily i…

    Local Search Marketing Daily is out! http://t.co/CpBEbN4U ▸ Top stories today via @localseoguide @localoptimizer @matt_siltala @localhound
    - 2 days ago, 16 May 12, 5:27pm -

Local SEO Guide

  • newSo What If Google Previews Count As Active Pages In Google Analytics Real-Time?

    So What If Google Previews Count As Active Pages In Google Analytics Real-Time?

    A client pointed out interesting behavior in their Google Analytics Real-Time report – when a user mouses over previews of your site’s URL in the SERP, it is reported in the Top Active Pages report. This may not be a fully-rolled out feature as I…
    - 2 days ago, 16 May 12, 5:03pm -
  • Linkbuilding Ain’t Marketing

    Linkbuilding Ain’t Marketing

    Well at least a lot of the linkbuilding I see going on isn’t.  But it can be. Which is why I wrote 5 Local Linkbuilding Ideas for the Post-Penguin/Panda Era And I wanted an excuse to put up ridiculous dog pics on SearchEngineLand.
    - 4 days ago, 14 May 12, 3:57pm -
  • Going Negative on Negative SEO

    Going Negative on Negative SEO

    Awesome discussion on Aaron Wall’s post, Yes, Negative SEO Techniques Do Work on Google, between Aaron, Danny Sullivan and a bunch of experienced SEOs who are not crazy about the collateral damage of the Penguin Update.  The parts about small bu…
    - 7 days ago, 11 May 12, 4:40pm -

Nifty Marketing

  • The Future: Seen Through Google Glasses.
      The Future: Seen Through Google Glasses. There’s already a lot of buzz going on about the coming release from the “Google X” office. Some of the theories floating around about what kind of technology will eventually be implemented into thes…
    - 53 days ago, 26 Mar 12, 2:41pm -
  • SMX West Presentation about Onsite SEO + An Interview!
    I had the pleasure to speak on the Hardcore Local Tactics session at SMX West a couple weeks ago and wanted to post my slidedeck. There are some gems in it so please enjoy…   Onsite Local Search Tatics For Conversion and Ranking View more PowerPoi…
    - 68 days ago, 12 Mar 12, 6:56am -
  • Star Wars and SEO
    I remember the first time I ever saw the opening crawl to Star Wars: Episode IV – the music was grand, the words were hard for me to understand (I was five) but from that opening brass swell to the very last low-budget circle wipe I was hooked. Pri…
    - 85 days ago, 23 Feb 12, 6:53pm -
  • 5 Reasons to Microsite for ORM
    Wikipedia’s definition of a microsite describes it as a 1-7 page site that likely has its own domain name…. etc, etc. you get the idea. A small site for a specific purpose. But why not just make a page or few pages on the main site that has the s…
    - 2 Feb 12, 4:11pm -

Powered By Search

  • new5 Killer Social Media Campaigns to Learn From

    5 Killer Social Media Campaigns to Learn From

    What is a social media campaign and what can it do for your product? By now, most of us know the definition of a social media campaign like the back of our hands but have we got our social media strategies ironed out? Are we integrating techniques t…
    - 3 days ago, 15 May 12, 9:00pm -
  • Google Freshness Update – What it Means For You
    The Google Freshness update is right up my alley. For those that know me I like to stay on top of what’s current and fresh. Whether it’s in music, technology or world news I like to stay on top of what’s happening and new or what is soon to com…
    - 7 Nov 11, 2:00pm -
  • How to Choose the Best Local SEO Keywords
    Without links and keywords the internet stands still. So, for our local seo clients we are always digging into keywords and their ideal use.  In a nutshell, keywords and keyword phrases are the driving force behind raising search engine ranking and…
    - 25 Oct 11, 8:25pm -
  • Benefits of SEO for Small and Medium Sized Businesses
    I entered the Search Engine Optimization (SEO) world about half a year ago. While progressing at a fast pace in the industry I reached a point when I stopped and wondered if small businesses even understand the benefits of SEO. I follow industry expe…
    - 11 Apr 11, 3:10pm -
  • Infographic: Owning Your Local Web Presence

    Infographic: Owning Your Local Web Presence

    Local Search Expert and Unofficial Google Places employee Mike Blumenthal has put together a fantastic infographic that pulls in the intricate nature of local search optimization in a very digestible manner.  Mike’s infographic also offers up an o…
    - 21 Mar 11, 3:51pm -
  • Google’s Algorithmic Slap: Content Farms Are About to Wither and Die
    Yesterday, Google released what is being touted as the Farmer Update, which is essentially their response to cracking down low quality search results and spam, by effectively removing sites that generate and promote content which is either duplicated…
    - 25 Feb 11, 5:54pm -
  • Wanted: SEO Specialist/Link Building Ninja to Join Powered by Search
    Powered by Search is experiencing rapid growth in our client base and we are looking for a talented SEO Expert/Link Builder to join our team. If you have a zest for link building, a passion for search, and hunger to learn and work with some of the be…
    - 24 Jan 11, 2:29pm -
  • Covered by the RIC Centre for our SEO Seminar
    At Powered by Search, we enjoy being invited to speak at events about the topics we’re passionate about. This week, I spoke to a group of very engaged business owners, entrepreneurs, and graduate level students at the RIC Centre’s Growing Your Bu…
    - 13 Dec 10, 10:47pm -
  • Canadian Local SEO Citations – The Ultimate Guide

    Canadian Local SEO Citations – The Ultimate Guide

    We’ve all seen some drastic changes in the local search sphere since late October. With Google formally rolling out its “Places Search” initiative and effectively eliminating the local 7-pack results,  both businesses and local search optimiza…
    - 11 Nov 10, 6:04pm -
  • Sprouter Selects Toronto SEO Company Powered by Search as Search Marketing Partner
    Sprouter, a community portal for budding entrepreneurs and start-ups has tasked Powered by Search to grow its traffic and member base by utilizing Search Engine Optimization and Site Architecture best practices. 03-November-2010 – Powered by Search…
    - 3 Nov 10, 8:13pm -

Stealth Media

Just a Small Town Girl Blog

  • Social Media Training for Tourism and Hospitality

    Social Media Training for Tourism and Hospitality

     Have you heard of Tourism Currents, where tourism and hospitality professionals learn to market using   social media? If you’re involved with a destination marketing organization (DMO), convention...[[ This is a content summary only. Visit my…
    - 14 days ago, 4 May 12, 3:05pm -
  • Are You Social Media Snappish?

    Are You Social Media Snappish?

    What draws you to social media?   Is it the conversation, the links to articles, is it that most people enjoy each other and are generally happy to be posting?  A goal most of us have with social...[[ This is a content summary only. Visit my web…
    - 87 days ago, 21 Feb 12, 9:45pm -
  • How to Create a Community within a Community

    How to Create a Community within a Community

    When you have very little money to spend on marketing, you’re constantly trying to think up ways to stretch your reach.  We had great help getting our Social Media program off the ground initially by...[[ This is a content summary only. Visit my…
    - 7 Jan 12, 7:06pm -
  • BlogWorld – The Ultimate Social Media Melting Pot

    BlogWorld – The Ultimate Social Media Melting Pot

        With social media as the common thread, all walks of social media life came together as thousands of individuals from small towns and big cities met in Los Angeles for 3 days at...[[ This is a content summary only. Visit my website for full l…
    - 1 Dec 11, 5:48pm -
  • Master Word of Mouth Marketing for Small Towns and Small Business

    Master Word of Mouth Marketing for Small Towns and Small Business

    I remember leaving my high school campus during lunch and driving to the local A&W for their awesome corn dogs.  I also remember very vividly the day the manager changed and the corn dogs became...[[ This is a content summary only. Visit my websit…
    - 7 Oct 11, 9:11pm -
  • Why Aspiring Thought Leaders Need a 140 Characters Conference

    Why Aspiring Thought Leaders Need a 140 Characters Conference

    If you’re an aspiring thought leader (as everyone should be) you need to have a world vision and attendance at a 140 Characters Conference can provide you with a bit of that vision.  While we all...[[ This is a content summary only. Visit my web…
    - 23 Sep 11, 1:45pm -
  • Small Towns and Small Business are Off to See the Wizard(s)

    Small Towns and Small Business are Off to See the Wizard(s)

    TOTO, I CAN’T WAIT TO BE IN KANSAS… and am looking forward to meeting a few hundred small town wizards at Jeff Pulver’s 140 Characters Conference Small Town.  On September 20th...[[ This is a content summary only. Visit my website for full…
    - 8 Sep 11, 6:45pm -
  • Small Town Marketing – Fires and Crowdsourcing

    Small Town Marketing – Fires and Crowdsourcing

      Small town marketing can be tough, particularly when you are marketing a small town within the small town.   How do you appease everyone?  How do you reach consensus?  Something as simple...[[ This is a content summary only. Visit my website…
    - 30 Aug 11, 4:02pm -
  • Small Business Tough Love

    Small Business Tough Love

      Stop Whining and Transform Your Small Business with Social Media   It ISN’T small business as usual anymore.  The small business climate ISN’T predictable.  This ISN’T the time to rely on...[[ This is a content summary only. Visit my we…
    - 24 Aug 11, 3:00pm -
  • Checklist for Buying a Video Camera

    Checklist for Buying a Video Camera

      Buying a new video camera can be daunting, with all the thousands of different options available to you.  How do you make your choice? Your final pick comes down to what you intend to use your...[[ This is a content summary only. Visit my websi…
    - 20 Jul 11, 1:50pm -