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Fresh Tips and Tools | Solo & Small Firms
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Larry Bodine's Law Marketing Blog

  • newCheck Out the Latest Issue of Best Practices in Lawyer Blogs

    Check Out the Latest Issue of Best Practices in Lawyer Blogs

    Now you can get your own copy of this newsletter delivered to you bysubscribing nowfor FREE. 15 Business Blogging Mistakes & Easy Fixes Your blog should be one of the key components…
    - 3 days ago, 3 Feb 12, 10:00am -
  • Live from LegalTech: How Lawyers Should Use Social Media

    Live from LegalTech: How Lawyers Should Use Social Media

    Colin O'Keefe interviewed me about how lawyers use social media (pardon my laryngitis). Points we covered include: The point of social media is to get to know people, not to collect connections or followers, but to meet people "IRL" -- in real…
    - 4 days ago, 2 Feb 12, 10:00am -
  • The Small Firm and Solo Practice Social Media Cheat Sheet

    The Small Firm and Solo Practice Social Media Cheat Sheet

    Business development trainer Stephen Fairley reported from his recent Rainmaker Retreat that he grows heartened at each successive session at how the interest in social media marketing for attorneys is growing. "One of the biggest stumbling blocks…
    - 5 days ago, 1 Feb 12, 10:00am -

Amy Campbell's Web Log

  • Three Steps to More Fame and Fortune in 2012
    Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content Write more…
    - 34 days ago, 2 Jan 12, 10:13pm -
  • What If Paul Revere Was on Twitter?
    If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a “connecto…
    - 76 days ago, 22 Nov 11, 6:32pm -
  • 7 Tips and Take-aways from LMANE2011
    Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer’s reluctance to embrace them. Luckily…
    - 93 days ago, 5 Nov 11, 9:06pm -

The Legal Watercooler

  • newWhat to do when the low hanging fruit has been harvested?
    It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit. The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs. However, somewhere dow…
    - 4 days ago, 2 Feb 12, 6:38pm -
  • Increase Your Exposure by Giving Back to the Community
    Guest post by Noble McIntyre, senior partner and owner of McIntyre Law. Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the succes…
    - 6 days ago, 31 Jan 12, 5:46pm -
  • Be careful who you friend – as they can report you to the (state) bar
    Oh, those kids over at the Florida Bar Association are kicking it up again. My friend (and guest blogger) Gail Lamarche just posted this link over on the Legal Marketing Association‘s member listserv, The Florida Bar Guidelines for Networking Sites…
    - 18 days ago, 18 Jan 12, 11:11pm -
  • “God welcomed his newest angel at 4:35 a.m.”
    I woke up this morning to the sad news that my friend Nancy Myrland‘s dear mother had passed away: God welcomed his newest angel at 4:35 a.m. He couldn’t have given me a better mother. I will miss her dearly. That’s the message Nancy posted pub…
    - 22 days ago, 15 Jan 12, 5:36pm -

Lawyerist

  • newLast Week’s Top Posts (February 2, 2012)
    Lawyerist’s leftovers: our most-popular posts from the last week. Stop Writing Boring Law Blog Posts Law Students Should Take Practical Skill Classes Is This the Age of the Two Page Resume? Google Search, Plus Your World, Plus Your Law Firm Website…
    - 6 hours ago, 6 Feb 12, 4:33am -
  • newLaw Firm Facebook Pages Are Lame
    Somewhere out there a social media consultant must be blogging about how important it is to have a Facebook page for your law firm, because “Follow my firm’s Facebook page!” updates seem to pop up in my feed every day or two. That consultant is…
    - 2 days ago, 4 Feb 12, 5:58pm -
  • newDress for Success: The 5 Shoes Every Woman Should Own
    When people walk into my bedroom their first reaction always seems to be “you have so many shoes!” It is true, I have a major shoe addiction and my collection takes up more space in my room than my furniture (a fact I’m completely okay with). M…
    - 3 days ago, 3 Feb 12, 8:21pm -
  • newFacial Hair: A Man’s Best Friend
    There are few things I have a more emotional attachment to than my beard. I’ve had facial hair on and off since I was old enough to grow a goatee, but now that I’m a professional and I spend my time interacting with the public, I’ve noticed tha…
    - 3 days ago, 3 Feb 12, 3:11pm -
  • newTranscriptPad: A Must Have iPad App for Mobile Attorneys
    TranscriptPad, a new app for the iPad, is a must–have for any attorney reviewing transcripts on the go. The app is fast and powerful, with a strong emphasis on mobility. You can import transcripts and exhibits in .txt and .PDF form via iTunes, e-ma…
    - 3 days ago, 3 Feb 12, 1:09pm -

Legal Ease Blog

  • newDo Something! Organizing Your Law (or Home) Office
    I consider myself to be fairly organized, but sometimes things just get away from me. The end of 2011 was a bit hectic which made things even worse, but now we've started a new year, and one of my goals...
    - 4 days ago, 2 Feb 12, 2:52pm -
  • Client Testimonials for Law Firm Sites
    "How do I ask clients for endorsements or testimonials?" "If a client posts a testimonial or recommendation on sites like AVVO or LinkedIn, can I copy that endorsement and put it on my website, too?" These are questions I hear...
    - 19 days ago, 18 Jan 12, 6:54pm -
  • Ghostwriting and Legal Blogs
    Last week on Kevin O'Keefe's Real Lawyers Have Blogs, Kevin posted two separate posts on the issue of ghostwriting and lawyer blogs. The first: Are ghostwritten lawyer blogs unethical? explores the issue of whether lawyers who allow others to write..…
    - 20 days ago, 17 Jan 12, 2:23pm -
  • How to Choose Billing and Accounting Software for Your Law Firm - Guest Post
    This is a guest post written by Loretta Ruppert, Senior Director of Community Management for LexisNexis’ practice management team, including law firm management and legal billing software. She has experience as a business owner, a technology and bu…
    - 26 days ago, 11 Jan 12, 2:30pm -
  • Lawyer Ethics: Is Ignorance an Excuse?
    An ethics charge against a lawyer was thrown out by the New Jersey Supreme Court last week, according to Thomson Reuters. But lawyers should still look at this decision as a caution, rather than an excuse to breathe a sigh...
    - 40 days ago, 28 Dec 11, 2:30pm -
  • What Marketing Goals Will You Be Accountable for in 2012?
    To choose a goal without being prepared to be accountable for progress towards it is to choose nothing. -David Maister, True Professionalism In True Professionalism, David Maister comments that most firms believe themselves to be democracies, but the…
    - 47 days ago, 21 Dec 11, 2:46pm -
  • Are You Prepared for the Chaos Factor?
    Yesterday, I was hit with the 'chaos factor' - otherwise known as Murphy's Law, or "whatever can go wrong will go wrong." Right in the midst of all of the holiday craziness, while working on the second draft deadline for...
    - 53 days ago, 15 Dec 11, 6:28pm -
  • Marketing Effectiveness: ROI vs. Profits
    How do you measure the effectiveness of your marketing? How do you know if you should continue doing what you are doing, 'tweak' it a little bit, or try something else? Lawyers often ask about the return on investment or...
    - 60 days ago, 8 Dec 11, 1:55pm -
  • Making Your Blog Content More "Share-Worthy"
    Amy Porterfield of Social Media Examiner recently posted 5 Tips for Creating Shareable Blog Content. After all, if you are writing a blog, you not only want your 'regular' followers to read it, but you want them to share it...
    - 67 days ago, 1 Dec 11, 9:11pm -
  • Lawyer as Brand: Do You Represent Yourself (And Your Firm) Well?
    The November 2011 issue of Law Practice Today, the ABA Law Practice Management's webzine is out, and one of the articles in this month's issue is "Battle of the Brands: Aligning Individual and Law Firm Brands," by Jonathan R. Fitzgerald....
    - 82 days ago, 16 Nov 11, 2:23pm -

Law Marketing Reader

Left sample

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  • Etiam egestas vulputate pulvinar.
  • Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl.
  • Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.

Right Sample

Nam adipiscing ullamcorper malesuada. Etiam egestas vulputate pulvinar. Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl. Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.