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Fresh Tips and Tools | Solo & Small Firms
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Larry Bodine's Law Marketing Blog

  • newWriting Articles To Generate Business

    Writing Articles To Generate Business

    Check out these 10 marketing tips from Mark Herrmann, the Vice President and Chief Counsel – Litigation at Aon, which sells risk management services, insurance and reinsurance, and management consulting. He is author of The Curmudgeon’s Guide to…
    - 10 hours ago, 18 May 12, 10:00am -
  • newBest Tips in Lawyer Blogs

    Best Tips in Lawyer Blogs

    6 Tips for Building a High Quality Blog Following Creating a successful blog takes more than just terrific content. You need to take the time to build an audience of readers. But don’t make…
    - 1 day ago, 17 May 12, 10:00am -
  • newSpreecast Video is the Future of Attorney Marketing

    Spreecast Video is the Future of Attorney Marketing

    I've seen the future of legal marketing and it's Spreecast -- a new online video conference service that enables lawyers to broadcast a video instantly, and to invite clients and prospects to attend and participate.Hats off to social media maven Mit…
    - 2 days ago, 16 May 12, 5:03pm -

Amy Campbell's Web Log

  • Important Basics for Your Content Marketing Strategy
    I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been t…
    - 90 days ago, 18 Feb 12, 5:09pm -
  • Three Steps to More Fame and Fortune in 2012
    Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content Write more…
    - 2 Jan 12, 10:13pm -
  • What If Paul Revere Was on Twitter?
    If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a “connecto…
    - 22 Nov 11, 6:32pm -

The Legal Watercooler

  • Get a fricken website already
    I just checked my calendar and, yup, it really is 2012. Other than the earth coming to an end later this year, it’s about fricken time you got a website. There just aren’t any good excuses out there. Yeah, I’m talking to you solo and small firm…
    - 23 days ago, 25 Apr 12, 10:45pm -
  • Trouble With Mailing Lists
    Seriously, I have not planned on these blog posts for the past couple weeks being focused on customer/client service, but that appears to be what’s in front of me. My assistant just brought in my mail, fanning herself and laughing. And here’s why…
    - 31 days ago, 17 Apr 12, 1:00pm -
  • You WOWed me. You really wowed me!
    While at the Legal Marketing Association’s annual conference last month I made my way through the exhibit hall and checked out all the great prizes that could be won. As a sitting member of the board of directors, it is our policy to not participa…
    - 32 days ago, 16 Apr 12, 6:19pm -
  • Okay. I’m Satisfied.
    On Tuesday night I blogged here about an incident with my NOOK and my feeling that I, a loyal customer, wasn’t being taken care of by Barnes and Noble. I got into a war of words with some loyal customers on Facebook who felt I should be satisfied w…
    - 36 days ago, 12 Apr 12, 7:08pm -

Lawyerist

  • newWhat’s Happening in the LAB (May 18, 2012)
    If you aren’t already a member of the LAB, join our community of innovative lawyers for FREE! Popular Discussions Considering a Flat Monthly Rate Billing Structure, Would Appreciate Input Laptop for PI/Med Mal Attny WordPress themes for solo pract…
    - 2 hours ago, 18 May 12, 6:19pm -
  • newCreate Superb Legal Writing With the ‘Fictional Dream’
    First, read this short story by David Foster Wallace. It won’t take you longer than 15 minutes. It’s that short. I challenge you to read this and not get completely absorbed. Then read more below about the “fictional dream” and how to create…
    - 4 hours ago, 18 May 12, 4:19pm -
  • newDell XPS 13 Ultrabook Review
    The Dell XPS 13 is a great-looking, well-built, and well-integrated ultrabook. One of the last ultrabooks to market, Dell used its time wisely to put together what is definitely the best ultrabook I’ve reviewed. I’m kind of in love with it, actua…
    - 1 day ago, 17 May 12, 6:04pm -
  • newFive Essential PC Performance Tasks
    Over time, you’ll inevitably notice your Windows PC getting slower and slower. While a professional performance tuneup might be in order every couple of years, there are lots of things you can do to get better daily performance from your PC and, qu…
    - 1 day ago, 17 May 12, 4:29pm -
  • newTrial Objections: A Lose-Lose Proposition
    When lawyers think of jury trial objections as an opportunity to school opposing counsel on the Rules of Evidence, they do their clients a very serious disservice. This is because jury trials aren’t ultimately about what evidence is admitted. They…
    - 1 day ago, 17 May 12, 12:00pm -

Legal Ease Blog

  • Facebook Tips for Lawyers
    If Facebook were a country, its population would be more than double that of the United States. Yet despite the presence on Facebook of their parents, children, grandchildren, friends, neighbors, and clients, lawyers have traditionally been wary of e…
    - 4 days ago, 14 May 12, 7:12pm -
  • New York Judge Sides with Law Firm on Fee Dispute Issue
    Earlier this week, in a case entitled, Emery Celli Brinkerhoff & Abady, LLP v. Michael Rose, Manhattan Supreme Court Justice Joan Madden sided with a law firm in a fee dispute with a client who began paying the firm, but...
    - 8 days ago, 10 May 12, 9:25pm -
  • Internet Use and Expectation of Privacy
    Last week I had the good fortune to attend another Primerus Defense Institute convocation. One of the CLE presentations was on social media, and a portion of that program was presented by Jim Adler, Chief Privacy Officer for Intelius. Intelius...
    - 24 days ago, 24 Apr 12, 7:59pm -
  • Tips for New Lawyers - ABA Law Practice Today
    The April 2012 issue of Law Practice Today is out. This month's issue is a "survival guide" for young lawyers, but there are lessons here for lawyers of all experience levels. "Standing Out From the Pack in Networking, Interviews and...
    - 31 days ago, 17 Apr 12, 6:00pm -
  • Managing Documents and Information: ABA TECHSHOW 2012 Session Highlights
    This is the second in my series of posts on this year's ABA TECHSHOW. You can find my first post, a brief overview of Techshow 2012, here. I didn't attend nearly as many sessions at TECHSHOW this year as I...
    - 36 days ago, 12 Apr 12, 5:09pm -
  • ABA TECHSHOW 2012
    Last week, I attended the American Bar Association's TECHSHOW, as I have for the past several years. And, as has been the case for the past several years, the internet connection in the exhibit hall and meeting rooms left a...
    - 42 days ago, 6 Apr 12, 4:56pm -
  • Outlook Add-Ins for Lawyers
    Last week, Technolawyer released a new TechnoLawyer Library report, theTechnoLawyer Buyer's Guide to Outlook Add-Ons for Law Firms. If you are a lawyer who uses Outlook, this report is definitely worth the time to read. Author Edward Zohn is a...
    - 57 days ago, 22 Mar 12, 4:55pm -
  • Is Auto-tracking Computer Use Any Better than Traditional Time Tracking?
    Are you being watched? Within the past month, Loretta Ruppert did a guest post on lawyers tracking all of their billable and non-billble time ("Tracking the Zero Dollar Hour"), and I posted my (somewhat) contrary opinion in a response post,...
    - 64 days ago, 15 Mar 12, 3:40pm -
  • NY Rules on Lawyer Advertising Take Another Hit
    The United States Court of Appeals for the Second Circuit struck down another portion of New York's ethical rules governing lawyer advertising which required lawyers who identify themselves as certified specialists to include a prominent disclaimer s…
    - 73 days ago, 6 Mar 12, 6:59pm -
  • Is Tracking Time a Waste of Time?
    Last week, Loretta Ruppert provided us with the reasons she thinks lawyers should track all of their time, billable or not, regardless of the way they calculate fees for clients. This week, I’ll give you my take on this issue....
    - 77 days ago, 2 Mar 12, 8:56pm -

Law Marketing Reader