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Fresh Tips and Tools | Solo & Small Firms
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DDS Dental Marketing

  • Dental SEO 101
    What is Dental SEO in 500 words or less? Dental SEO or Dentist SEO is mainly referred to SEO for dentists and dental practices.  In other words, Dental SEO is referred to the techniques that are used as part of … Continue reading →
    - 24 days ago, 29 Jan 12, 11:19pm -
  • Dental Office Marketing Ideas
    Easy Dental Marketing Ideas that make a difference Are you looking for new dental marketing ideas that dramatically increase the number of new patients to your dental office? They might not be that hard to find after all. Here’s a … Continue read…
    - 11 Nov 11, 8:25am -
  • Strategic Dental Marketing; an Overview
    Where Strategic Thinking meets Dental Marketing Strategic Dental Marketing is the application of strategic thinking and planning for dental practices. It goes without saying that the first step is will be development of a unique strategy for the dent…
    - 6 Nov 11, 10:44pm -

Dental Relationship Marketing

  • Facebook Etiquette: Do You Have it?
    The following is a guest post from a dentist and social media friend.  In addition to dentistry, she’s got a love for for social media and a talent for writing …  Enjoy her tips! Do you have a Facebook Page for your practice? I’m not here to…
    - 17 days ago, 6 Feb 12, 1:38pm -
  • What You Should Know About Custom Facebook Pages
    Do you have a custom Facebook landing page for your practice?   These page tabs may be labeled as “Home, Welcome, or Special Offer” tabs… If you aren’t sure what a custom Facebook landing page is, you can see an example here. Whether you alr…
    - 25 days ago, 28 Jan 12, 7:35pm -
  • Social Media Marketing Relevance for Dentists Today – Audio Interview
    With the onset of social media taking the marketing world by storm, many practices are finding themselves sifting through the endless resources and wondering where to begin. If this sounds familiar, join Dr. Marc Cooper from The Mastery Company as he…
    - 67 days ago, 17 Dec 11, 9:31pm -

Modern Dental Practice Marketing

  • new5 Ways to Boost Local Buzz About Your Dental Office
    At MDPM, we work on local marketing with an Internet strategy, but dentists should participate in other forms of local marketing to make a name for their practice in their community. While the web can bring you a host of new patients, boosting local…
    - 12 hours ago, 22 Feb 12, 6:40pm -
  • new6 Tips for Choosing a Dental Practice Name
    In my years of writing and marketing for dentists, I’ve discovered that many don’t use a dental practice name. Instead, they go by their full name with the DDS or DMD designation. Some select a website domain name that could become their practice…
    - 2 days ago, 20 Feb 12, 9:52pm -
  • Dental Branding Packages
    We’ve discussed logos, branding, websites, and blogs — as well as search engine optimization for dental offices — here on the MDPM blog. I want to tell you how all of this fits together. We’re going to use a client whose website will go live…
    - 6 days ago, 17 Feb 12, 4:12pm -

The Visible Dentist

  • Social Media Can Help Dentists Gain Control of Their Reputation
    by Rachel Hyun KimTraditionally, when it came to reputation management, dentists only had to deal with the influence of word-of-mouth. However, the Internet has forever changed how dental practices operate. Though referrals and references are still…
    - 14 days ago, 8 Feb 12, 11:21pm -
  • IfByPhone App Gives Your SEO Solution Teeth
    by Adam HymanThere are two particularly nagging problems with marketing and managing a dentistry practice today: 1) not having a grasp on the ROI of search engine optimization (SEO) efforts, and 2) lost revenue resulting from missed appointments. Ye…
    - 24 May 11, 3:21am -
  • 5 Ways Your Website Drives Away New Patients
    by Joy GendusaDid you know that 80 percent of Internet users (roughly 93 million Americans) search for health-related topics online? As a dentist, that should make you think about your website in a whole new way.Are you happy with the first impress…
    - 13 Apr 11, 5:19am -
  • Dental Postcards, Direct Mail Postcards
    * see more dental postcard samplesHow to Get More New Patients - Consistentlyby Joy GendusaIf there was a way to get more new patients than your competitors every month without much effort, you would sign up, right? It really comes down to marketi…
    - 18 Feb 11, 4:20am -
  • Live Chat For Dental Websites
    Are You Losing Dental Patients?How many potential patients visit your website each month?  Do you attract the same number of new patients?  As you are reading this, there are potential patients browsing your website and looking into your services.…
    - 29 Jan 11, 3:53am -
  • Digital Dental Patient Medical History Form
    The repetitive, time-consuming task of collecting new patient information, then scanning, printing and filing paper charts is costing your practice and staff precious resources, time and money. Now, there is a better way.Increase Productivity, Go Pa…
    - 10 Jan 11, 8:38pm -
  • The SEO Scam of No SEO Guarantee
    This post revisits (and refutes) the assertion that SEO is so elusive and specialized that any “SEO expert” would become dishonest, illegitimate, or unscrupulous to offer guaranteed SEO performance to their clients.Earlier today I ran across a b…
    - 29 Dec 10, 5:05am -
  • Cheap, Outsourced SEO for Dentists
    Hi John,I read a post on Dentaltown today where the dentist was saying you can get cheap SEO by outsourcing with bid sites for the job. He went on to say that dentists can get 1,800 links for 300 dollars in about 30 days. Do you think this is a good…
    - 21 Dec 10, 10:31pm -
  • 4 Tips for Great Copywriting
    by Hannah Daniel If your Web site copy is not compelling and well-written, you could push patients away before they even step foot in your office. Potential clients might base their entire perception of your practice on the impression they receive f…
    - 11 Oct 10, 8:59pm -
  • Dental Websites, Google Rankings & Fresh Content
    Dentists tell me they hear how updated content is needed to keep their websites ranked well in the search engines. They ask if I will be the one who will write the content to update their sites with fresh material daily, weekly, or monthly.Every tim…
    - 30 Jul 10, 4:15am -

Dental Marketing Blog

  • Internet Dental Marketing: Tom Antion Interviews Jack Thomason

    - 15 Oct 10, 1:37pm -
  • Using You-Tube to Attract Patients!
    Dental Marketing and Internet Dental Marketing are becoming one of the leading ways to “ATTRACT DENTAL PATIENTS” to your practice. The Internet is the NEW YELLOW PAGES and you MUST KNOW HOW TO DOMINATE your LOCAL search to be if you want your pra…
    - 4 Oct 10, 5:07pm -
  • Internet Dental Marketing: SEO your Practice
    Dental Marketing and more specifically, Internet Dental Marketing is a hot topic for Dental professionals working to build their practices. Unfortunately, most dentists don’t realize that when and if they get a website built, they may be in for a s…
    - 11 Aug 10, 7:41pm -
  • Internet Dental Marketing: How to Pick a Patient Care Marketing System
      Dental marketing  is evolving in new and innovative ways.  One of the your most powerful marketing weapons to help build your practice is to have your own published book.  A book today is what a business card was yesterday.  Every professional…
    - 24 Jun 10, 2:03pm -
  • Dental Marketing:Internet Dental Marketing
    Dental Marketing today requires an Online and Offline strategy!  As a dental practice consultant, affordable dental marketing has never been easier if you know what is available and how to incorporate this into your marketing plan.  Dental Marketin…
    - 11 Feb 10, 4:24pm -
  • Dental Marketing:Tom Antion Speaks for Jack Thomason

    - 20 Jan 10, 12:51am -
  • Dental Marketing: Social Media Blueprint
    Dental and Medical marketing is getting much easier these days!  Practice building is difficult and takes a focused marketing strategy and execution to make it happen.  But, there is a powerful Online revolution happening and you need to get your a…
    - 28 Oct 09, 5:21pm -
  • Dental Marketing: 7 step Practice Builder
    Building a dental practice with Proven Online and Offline Marketing strategies is critical to the success of your dental practice.   One of the Top Periodontists in Cleveland Ohio asked me to speak at his annual conference at the Firestone Country…
    - 12 Oct 09, 9:42pm -
  • Dental Marketing-A night with Bill Glaser
    Attention all DENTAL MARKETING GURU’s: Hey, I spent the night learning from Bill Glaser-Advertising Guru!  I learned a ton of great information to help you build your Dental and Medical Practice!  I also have a free book (Okay I paid for it) but…
    - 21 Aug 09, 5:20pm -
  • Internet Dental Marketing: Revolutionary Case Closing Method
    Dear Dr.  One of the biggest roadblocks in Case Acceptance is confusion when the patient leaves your office.  I have designed a revolutionary case acceptance concept that combines both offline and online technologies.  It is fast and simple to ins…
    - 7 Aug 09, 5:48pm -

Dental Heroes

  • newHow to Hire Great Dental Staff: Part I
    So, you just received 2 weeks notice from a well-trained dental assistant or experienced dental secretary. Sorry to hear that. I know the work it takes to hire and train a new staff person. The good news is...
    - 1 hour ago, 23 Feb 12, 5:44am -
  • Seven Steps to Move From Scarcity to Plenty
    Why do some doctors thrive while others struggle? For years I have observed that doctors who thrive are different – not just operationally, logistically, clinically, or in other professional areas. They think differently. They talk differently. The…
    - 11 days ago, 12 Feb 12, 2:35am -
  • Are the Yellow Pages Still a Viable Advertising Option?
    It’s that time of year – in the last 10 days I’ve received 2 different yellow pages directories found lying on my doorstep. Yellow pages advertising used to be the primary focus of my marketing budget...
    - 38 days ago, 16 Jan 12, 3:23am -
  • Is the Mac Right For Your Practice?
    With the mass success of the Apple iPhone and iPad, a lot of PC users have considered installing Apple Mac computers in their homes and offices...
    - 43 days ago, 11 Jan 12, 6:34am -
  • How to Prepare Your Practice for 2012
    Making resolutions for the New Year is a common practice. So, why not do it for your business? Let’s begin with some positive mantras to set the stage and get some ideas generating...
    - 45 days ago, 9 Jan 12, 4:50am -
  • 3 Traits Every Dentist Needs to Succeed
    Almost all dentists go through a lot of training to be where they are now. But just how successful are they in their chosen career? Every dentist must possess some important quality traits to be TRULY successful...
    - 55 days ago, 29 Dec 11, 8:29pm -
  • Hot Tip: Include Referral Cards in Your Practice Newsletter
    Referral cards sent with newsletters can be an effective way to get dental marketing tools into the homes of existing patients and motivate them to take action. Since most dentists depend heavily on referrals to grow their businesses...
    - 57 days ago, 28 Dec 11, 5:56am -
  • 7 Steps to Achieving Your Goals Every Time
    Is there a foolproof way to achieve your big goals? For more than two decades I have personally watched practices set big goals and work toward achieving those goals...
    - 65 days ago, 20 Dec 11, 12:26am -
  • The Truth About Dental Marketing
    Dentists are not just people who take care of people’s teeth. In the business standpoint, they are also managers, leaders and motivators...
    - 71 days ago, 14 Dec 11, 4:13am -
  • How to Prevent Embezzlement with Dentrix
    You’ve heard the rumors – “Dr. So-and-So was embezzled.” You’ve read the statistics “Over 60% of dentists will experience embezzlement during their career.” So, what do you do to stop it from happening...
    - 76 days ago, 9 Dec 11, 6:15am -

Left sample

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  • Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl.
  • Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.

Right Sample

Nam adipiscing ullamcorper malesuada. Etiam egestas vulputate pulvinar. Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl. Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.