Professional Services Marketing » Ultimate Marketing Plan

Seth Goodin’s The Dip

Biz Coach — Sat, 03 Jan 2009 19:23:10 +0000

Seth’s books always deliver the best–probably the essential–key ideas for personal and professional success. “The Dip” is no exception.

Here’s the key idea in this book:

Don’t be afraid to quit the wrong stuff and have the conviction to stick with the right stuff.

Seth wants us to remember that “Never Quit” is very poor advice.

Haven’t read The Dip? Here’s a link to a great summary:

http://bookoutlines.pbwiki.com/The+Dip

Google’s Search Engine Suggestion Feature: Head’s Up

Biz Coach — Wed, 27 Aug 2008 22:07:07 +0000

Earlier this week, Google announced that they are going to implement their Google Suggest search suggestion feature on Google.com this week. This change will help searchers find popular keywords that other searchers recently searched for. But it may also impact the core search engine marketing strategy for your firm.

This appears to me to have the potential to be a profound change. If you are a “do it yourself” seo’er I highly recommend you acquaint yourself with Google’s latest updates. If, not be certain to discuss it with your seo consultant and webmaster.

Church and Club Bulletins

Biz Coach — Mon, 07 Apr 2008 18:48:53 +0000

Your future clients will be more likely to “trust” and “support” you when they see your name and “call to action” in their group’s bulletins and announcements.

Of course, there’s no rule that says the church, synagogue or club in which your sponsorship appears must be your church or club.

And the cost to rent space for your sponsorship will probably be VERY reasonable.

Can you think of other affinity or support groups who might need your services? Contact them and ask how you can provide sponsorship.

No tombstone ads, please. Include an inticing “call to action” like “Call for our free Estate Planning Guide” or “Call 24/7 to get your free case evaluation”.