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	<title>Professional Services Marketing &#187; Top Management Tools</title>
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	<link>http://successtools.com</link>
	<description>Success Tools to Jump Start Solo &#38; Small Firms. Sponsored by Members of the Power Practice Network and Services Marketing Association.</description>
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		<title>Management and Marketing Tools I Use</title>
		<link>http://successtools.com/management-and-marketing-tools-i-use/</link>
		<comments>http://successtools.com/management-and-marketing-tools-i-use/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 23:39:05 +0000</pubDate>
		<dc:creator>Biz Coach</dc:creator>
				<category><![CDATA[Client Communications]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Rainmaking]]></category>
		<category><![CDATA[Top Management Tools]]></category>
		<category><![CDATA[Top Marketing Tools]]></category>
		<category><![CDATA[Web Jump Start]]></category>
		<category><![CDATA[business development tools]]></category>
		<category><![CDATA[digital training]]></category>
		<category><![CDATA[practice management tools]]></category>
		<category><![CDATA[practice marketing tools]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[survey software]]></category>

		<guid isPermaLink="false">http://www.successtools.com/blog/?p=17</guid>
		<description><![CDATA[For whatever it&#8217;s worth, I&#8217;ve compiled this ongoing list of most of the management and marketing tools I use in our businesses.  &#8220;Ongoing&#8221; means I add to and update this list as I see the need.  So it&#8217;s pretty much always up to date.
I&#8217;m quite analytical and certainly not a &#8220;shoot from the hip&#8221; guy when [...]]]></description>
			<content:encoded><![CDATA[<p>For whatever it&#8217;s worth, I&#8217;ve compiled this ongoing list of most of the management and marketing tools I use in our businesses.  &#8220;Ongoing&#8221; means I add to and update this list as I see the need.  So it&#8217;s pretty much always up to date.</p>
<p>I&#8217;m quite analytical and certainly not a &#8220;shoot from the hip&#8221; guy when it come to making important business tool decisions.  But I&#8217;m sure this is a flawed list.  I&#8217;m also sure many will take issue with my choices.</p>
<p>My biases: I place high value on learning curve (shape and length), ease of use, intuitive character of the interfaces and, perhaps most of all, customer support and on-line help of the vendor. I almost never buy an important tool from a new or otherwise marginal vendor.</p>
<p>Web :  One and One Hosting.  <span class="a"><span style="color: #008000;"><a href="http://www.1and1.com/">www.1and1.com</a><br />
I think I pay less than $20 monthly and host between 20 and 30 websites with them.</span></span></p>
<p><span class="a"><span style="color: #008000;">Domain Registrar: One and One Hosting. <a href="http://www.1and1.com/">www.1and1.com</a><br />
At this time I own about 600 domain urls and have about 70% registered with one and one. I think I pay about $7 per year per domain.</span></span></p>
<p><span class="a"><span style="color: #008000;">Accounting Software:  Quickbooks Pro <a href="http://www.quickbooks.intuit.com/">www.quickbooks.intuit.com</a><br />
Less than $150 (street price). Update it every couple of years.</span></span></p>
<p><span class="a"><span style="color: #008000;">Blogging Software:  Wordpress <a href="http://www.wordpress.com/">www.wordpress.com</a><br />
This is being posted on my wordpress blog.</span></span></p>
<p><span class="a"><span style="color: #008000;">SEO (Search Engine Optimization) Coach: Jerrid Smith <a href="http://www.smithseo.com/">www.smithseo.com</a><br />
Jerrid also owns and manages the country&#8217;s largest Injury Lawyer Directory <a href="http://www.injuryguide.com/">www.InjuryGuide.com</a> </span></span></p>
<p><span class="a"><span style="color: #008000;">SEO/SEM (Search Enging Optimization/Marketing) Reference Books I use very frequently.  Both are accessed on-line and are author updated very frequently:<br />
Aaron Wall&#8217;s Search Engine Book <span class="a"><a href="http://www.seobook.com/">www.seo<strong>book</strong>.com</a><br />
Planet Ocean&#8217;s &#8220;The Unfair Advantage Book&#8230;&#8221;  <a href="http://www.planetocean.com/">www.PlanetOcean.com</a> </span> </span></span></p>
<p><span class="a"><span style="color: #008000;">Survey software:  <a href="http://www.zoomerang.com/">www.Zoomerang.com</a> <a href="http://www.surveymonkey.com/">www.SurveyMonkey.com</a><br />
I&#8217;ve been successful with each of these.  Very easy to use. </span></span></p>
<p><span class="a"><span style="color: #008000;">Technical Training: <a href="http://www.lynda.com/">www.Lynda.com</a><br />
</span><span style="color: #000000;">Learn the latest tools and techniques in digital media, design, and development. They now have over 400 on-line courses.  The ones I&#8217;ve completed have been excellent. About $25 monthly.</span></span></p>
<p><span class="a">Directory software: <a href="http://www.syndicat.com/">www.eSyndicat.com</a><br />
Very inexpensive, intuitive interfaces and reliable. Check out some of my directories using eSyndicat.:<br />
<span><a title="http://floridaautoaccidentlawyers.org/" href="http://floridaautoaccidentlawyers.org/" target="_blank">http://floridaautoaccidentlawyers.org/</a></span><br />
<span><a title="http://floridatruckaccidentlawyers.org/" href="http://floridatruckaccidentlawyers.org/" target="_blank">http://floridatruckaccidentlawyers.org/</a></span><br />
<span><a title="http://floridabraininjurylawyers.org/" href="http://floridabraininjurylawyers.org/" target="_blank">http://floridabraininjurylawyers.org/</a></span><br />
<span><a title="http://floridamotorcycleaccidentlawyers.org/" href="http://floridamotorcycleaccidentlawyers.org/" target="_blank">http://floridamotorcycleaccidentlawyers.org/</a></span></span><span class="a"><br />
<a href="http://legalcentersusa.com/">http://legalcentersusa.com</a><br />
<a href="http://topinnsusa.com/">http://topinnsusa.com</a> </span><span class="a"><span style="color: #008000;"><br />
</span></span><span class="a"><br />
Graphic design:  Whether you need logo design or web site design, you&#8217;ll do well to check out <a href="http://99designs.com/">http://99designs.com/</a>.  Basically, you&#8217;ll set up a contest, offer a monetary prize and get dozens of &#8220;entries&#8221;.  I&#8217;ve been very pleased. Generally, high quality graphic design from all parts of the world. </span></p>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Choosing the &#8220;Best&#8221; Accounting Software</title>
		<link>http://successtools.com/choosing-the-best-accounting-software/</link>
		<comments>http://successtools.com/choosing-the-best-accounting-software/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 22:57:27 +0000</pubDate>
		<dc:creator>Biz Coach</dc:creator>
				<category><![CDATA[Top Management Tools]]></category>
		<category><![CDATA[bookeeping]]></category>
		<category><![CDATA[Choosing accounting software]]></category>
		<category><![CDATA[quickbooks]]></category>

		<guid isPermaLink="false">http://www.successtools.com/blog/?p=16</guid>
		<description><![CDATA[Accounting and sound financial management are fundamental components in all small business success. Financial reporting should play a role in every management and marketing decision you make.
But accounting and finance may well be a mystery to you.  Your eyes may glaze over when you just start thinking about determining which type of accounting software to use. If you&#8217;re like [...]]]></description>
			<content:encoded><![CDATA[<p kKcc9="0" NZAEr="0">Accounting and sound financial management are fundamental components in all small business success. Financial reporting should play a role in every management and marketing decision you make.</p>
<p kKcc9="0" NZAEr="0">But accounting and finance may well be a mystery to you.  Your eyes may glaze over when you just start thinking about determining which type of accounting software to use. If you&#8217;re like most people, you lack an extensive background in accounting. So where do you begin? Fortunately, Today&#8217;s accounting software options offer great solutions—providing you with the tools and the information you need to keep your financial records accurate and current, while supporting you in making the most of your company&#8217;s cash flow.</p>
<p kKcc9="0" NZAEr="0">You&#8217;ve probably already found that there are about as many accounting software packages as there are types and sizes of small businesses. So determining which ones best meet the needs of your firm can be a tricky undertaking.</p>
<p kKcc9="0" NZAEr="0">Of course, you&#8217;ll want to consider the special needs of you and your firm and you&#8217;ll also want to be certain that whatever product you select is compatible with your CPA&#8217;s systems.</p>
<p kKcc9="0" NZAEr="0">Unless you have a full time bookeeper, look for ease of use and intuitive interfaces for each of the most frequently modules e.g., accounts payable.</p>
<p kKcc9="0" NZAEr="0">Which ones are &#8220;best&#8221;?  Of course, the answer is very situational. </p>
<p kKcc9="0" NZAEr="0">We&#8217;ve been using <strong>QUICKBOOKS PRO</strong> <a href="http://www.quickbooks.intuit.com/">www.<span class="a"><font color="#008000"><strong>quickbooks</strong>.intuit.com/ </font></span></a>for several years and are quite satisfied. You&#8217;ll pay less than $150 (street price). But this is an important decision for you.  Once you pick a program, you&#8217;ll be unlikely to switch soon to another. Compare several of the most popular programs. Two other popular programs you&#8217;ll want to look into are <strong>Peachtree Complete</strong> and <strong>MYOB Business Essentials</strong>.</p>
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