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Fresh Tips and Tools | Solo & Small Firms

How Do Colors Affect Purchases? (infographic)


As sophisticated as we may think we’ve become in choosing the right products and services, even the savviest of us are still suckers for packaging. Today’s featured infographic from KissMetrics breaks down just how big of a role color plays in who potential clients choose to do business with.

Who is the Social Consumer? (infographic)


The world of customer relationship management, or CRM, has undergone some major changes as an increasing number of potential clients rely heavily upon social media for gathering and sharing information. The first step to addressing the social aspect of your firm’s CRM is to get a clear picture of what a social consumer looks like, which this infographic designed by GetSatisfaction illustrates perfectly:

INFOGRAPHIC : Education Vs.Experience In The Startup Community


There’s a prevailing public image of startup entrepeneurs who hoisted themselves by their own bootstraps and became successful with very little formal education. As the infographic from Gist below illustrates, the real story is a little more complicated. The data also takes into account success rates for startup founders who made their way through startup accelerators like TechStarts and Y Combinator.

Inbound Marketing Rising: The Dawn of Marketing You Won’t Hate


Today’s featured infographic designed by Voltier Digital highlights the incredible sea change that we are currently witnessing in the marketing industry as nearly every sector makes the transition from relying upon old school outbound marketing tactics to new, more effective inbound marketing strategies. If you gag at the thought of cramming your brand down your target market’s throat with heavy handed directing marketing methods, the chances are that you’re one of the many professionals embracing this change with open arms by promoting your business through tools and techniques that your audience finds  interesting, useful or educational.

The Evolution of Making Page 1 [INFOGRAPHIC]


Courtesy of Search Engine Journal’s terrific infographic series, today’s post illustrates just how much changed in the world of search engine optimization over the course of the last 18 years. Back in 1994, early search engines like Lycos were just beginning to index the internet using relatively simple algorythms while most users relied upon a variety of directories to find what they were looking for. By 1997, SEO had become a major force that made using the right keywords essential, regardless of how or why they appeared.

The internet was to change in many ways over the years to come, requiring SEOs to keep an increasingly sensitive finger on the industry’s pulse in order to keep up. Looking over the search engine infographic provided below, it’s hard to believe how much has changed over the years, much less just how long some of us have been at this.

The Evolution of Making Page 1 [INFOGRAPHIC]
Source: The Evolution of Making Page 1 [INFOGRAPHIC]

Google+ Infographic: Killer Facts and Statistics


The initial growth rate of Google+ was an unexpected sign of just how many people were waiting for a viable alternative to Facebook to come along, and it’s continued growth in popularity in the latter half of 2011 indicates that it’s here to stay. However, Google+’s fan base is not a terrible heterogeneous population, as the Google+ infographic below indicates in revealing detail:

Google+ Facts and Figures

The Journey of Location-Based Marketing in 2011 [INFOGRAPHIC]


The Complete Guide To Social Media Marketing For Startups [Infographic]


Inbound Marketing Ecosystem: How does it look?


Inbound Marketing Ecosystem - Infographic

Created by Volinsky Consulting

The Ten Biggest Entrepreneurs of 2011


10 Biggest Entrepreneurs of 2011
From: Business MBA