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Fresh Tips and Tools | Solo & Small Firms

Catalyst CPA Marketing

  • Online Video Marketing for CPAs – Part 1, The Purpose of Video

    Online Video Marketing for CPAs – Part 1, The Purpose of Video

    In the next four entries, I am going to discuss video marketing for CPA firms. We’ll cover the purpose and value of online video as well as some do’s and don’ts. The final blog will discuss where to get started and how to go about creating a vi…
    - 20 days ago, 17 Jan 12, 9:36pm -
  • The Most Interesting Man in the World?

    The Most Interesting Man in the World?

    Having just returned from the Accounting Today Growth & Profitability Summit in Las Vegas, I came to a realization. Apparently, the most interesting man in the world doesn’t actually drink Dos Equis – at least not that I am aware of. But he does…
    - 96 days ago, 2 Nov 11, 6:08pm -
  • Demystifying the accounting website Part 2 – Getting a site that works

    Demystifying the accounting website Part 2 – Getting a site that works

    Once you know what your site should do for your firm, the next step is understanding the functionality required to accomplish your objectives. Here are some executable ideas to get you from start to finish: Make the site dynamic – new relevant cont…
    - 27 Oct 11, 2:17pm -

Flash Point Marketing

  • newMobile Marketing CPA Firm
    Have you considered what its like to navigate your website on a Smartphone screen? Think about just how tiny your fingers would have to be to click on those drop down menus, or how acute your vision would have to be to read the 10 paragraphs on your…
    - 4 days ago, 2 Feb 12, 2:00pm -
  • Direct Mail + Telemarketing
    Welcome back! If you didn’t catch last weeks article on how to prepare your direct mail campaign, check it out here.  This week we’re going to go over the proper time to send out your direct mail piece, and when to follow up so that you can get…
    - 19 days ago, 18 Jan 12, 4:34pm -
  • Direct Mail Marketing – Get the Results You Want
    Have you been wondering how to kick start your marketing in the new year? Or maybe your scenario is that you are so buried in backed projects you have no idea where to start.  Regardless, marketing should always be on your radar – typically what h…
    - 27 days ago, 10 Jan 12, 4:04pm -

CPA Cafe

  • newSession Video Update With Emily Walker
    VSCPA Government Affairs Director Emily Walker checks in from Richmond to discuss amendments to two bills dealing with professional licenses. She also talks about penalties related to electronic tax filing. Click here to see more of Emily's session v…
    - 3 days ago, 3 Feb 12, 7:29pm -
  • newTop 5 Most Popular Articles: Jan. 27 – Feb. 3, 2012
    Here are the five most-read news articles on VSCPA.com! Articles are taken from the VSCPA News and Professional News sections and are ranked by unique page views.The 2011 Form 1040, Schedule D: Practitioner IssuesConformity Bill Passes Senate, Head…
    - 3 days ago, 3 Feb 12, 5:38pm -
  • Learn to Triage Your Workload
    Now that busy season has started, CPAs are practicing the yearly ritual of cramming untold amounts of work into their days. Finding the time to get your tasks done isn’t always easy or conducive to employee sanity.So how do you prioritize your ta…
    - 6 days ago, 31 Jan 12, 6:02pm -
  • Session Video Update with Emily Walker
    VSCPA Government Affairs Director Emily Walker has been in downtown Richmond working to get the VSCPA's tax conformity and confidential financial information bills through the General Assembly. She gave updates on both bills, as well as others dealin…
    - 10 days ago, 27 Jan 12, 5:54pm -

CPA Marketing Genius

  • newLessons learned from a reality show on T.V.
    I am a big movie fan and get to watch my fair share of films in the theaters. However I generally try to stay away from the television, other than an occasional show, as I feel TV is a big time zapper – and it simply doesn’t thrill me.However, r…
    - 6 hours ago, 6 Feb 12, 4:39am -
  • New Book Reveals How to Create the Ultimate CPA Practice in 2012 That Doubles the Practice Revenue In Half the Time!
    There has never been a more challenging time for CPAs to grow a successful practice, with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs. But many CPAs are having their best results ever. In h…
    - 32 days ago, 5 Jan 12, 3:48am -
  • One page document leads to CPA practice success
    Create a successful CPA practice with a one page plan. This blog post talks about the importance of becoming clear about the end game.
    - 33 days ago, 3 Jan 12, 11:36pm -
  • Creating a Killer CPA Firm Website That Sells
    Grow your CPA firm with a killer website
    - 3 Apr 11, 10:15pm -
  • Time Management – continued
    Last month, we talked about time management techniques and I shared with you a couple of my time management techniques. Let me share with you one more:3) Manage your time in blocks.  In other words, cluster your client appointments. Many CPAs make…
    - 2 Dec 09, 3:14pm -
  • Time Management for Accountants – Part one
    In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients. I simply can’t spare a lot of time to think ab…
    - 3 Nov 09, 3:56am -
  • Tigers starve last in the jungle (part 2)
    In my last blog post, I shared with you a four success strategies I picked up from re-reading an excellent book titled “The Sales Bible” by Jeffrey Gittomer. After I sent made that post, I recieved a ton of emails from CPA practitioners across t…
    - 19 Oct 09, 2:56pm -
  • Tigers starve last in the jungle (part one)
    I was reading a recent issue of a newsletter by Dan Kennedy (one of the worlds most brilliant marketer and business strategist) when a sentence in his newsletter jumped right out off the page and lodged itself indelibly in my mind. It read:“Tigers…
    - 1 Oct 09, 2:54pm -
  • Client experiences are what it’s ALL about
    Maybe you’ve had the experience of being a patient of Dr. Richards, a doctor or dentist who’s quite technically competent, but has no people skills. Every time you go for an appointment, you waste an hour of your day in the waiting room, because…
    - 18 Sep 09, 10:28am -
  • Biggest complain about CPAs
    Of the biggest complains that small business owners have about their CPAs is that the CPA doesn’t stay in touch. There are dozens of ways to stay in touch like birthday cards, anniversary cards, newsletters, emails, etc. which I get in depth in my…
    - 12 Sep 09, 9:55am -

Jim Lillig: The CPA Guy

  • Underground 8 Conference: Don’t Miss Expanding Your Business Mind
    Underground is one of my favorite conferences because unlike AdTech or Affiliate Summit, it is actually a learning experience and not a rushed, too many speakers I don't care about affair. For everyone reading this who religiously attends the "indus…
    - 34 days ago, 3 Jan 12, 6:49am -
  • Small Business Data Breach – It’s More Prevalent Than You Think.
    Small businesses in the US today are being attacked by hackers on an ever increasing scale. The latest reports show that nearly 20% of small businesses have experienced some form of data breach to their systems. This may come in the form of an insi…
    - 79 days ago, 18 Nov 11, 11:22pm -
  • Data Breach – It’s Your ASSets on the Line
    Data breach is at epidemic levels and it is targeted at small businesses. Find out how you can find affordable protection for your data assets and your businesses' ability to survive a data breach attack.
    - 25 Jul 11, 12:30pm -
  • Why Walmart Is Fueling The Debate on The Online Affiliate Tax Law
    Think of this statistic I once heard, 17 cents of every retail dollar spent in the world is pocketed by Walmart.  Wow, that’s some clout. But when it comes to clout online, Walmart lags a far second to Amazon and eBay in terms of traffic.  Accord…
    - 17 Jul 11, 9:14pm -
  • An Update on Online Privacy From My Internet Attorney
    It comes as no surprise that my internet lawyer, Richard Newman, keeps me up to date on privacy issues.  In fact as my online attorney, he has advised me to make sure that I divulge that privacy online is a misnomer.  In my opinion, it’s not only…
    - 30 Jun 11, 12:35am -

Sumer Singh's CPA Marketing Blog

  • Link Builder Pro or Rank builder Bonus
    Are you looking for link builder pro  or rank builder bonus and discount? If you are searching for link builder pro or rank builder bonus and discount then you have come to right place but incase you don’t fall in that category then check out belo…
    - 20 Jun 10, 7:22pm -
  • Rank Builder – Link Builder Pro Review
    Link Builder Pro Review Video ( Now Called Rank Builder) >>Link Builder Pro Review ( Now It’s Rank Builder) – Introduction If you are an internet marketer then you understand how vital is getting traffic to a website. Quick and targeted traffic t…
    - 13 Apr 10, 9:47pm -
  • Affiliate Managers and CPA marketing
    It will not be wrong to say that CPA marketing is alive due to CPA networks and the networks take breath due to the affiliate managers and you as the publisher. There are several works like promoting the network, selecting publishers, solving many pr…
    - 3 Mar 10, 5:38pm -
  • CPA Marketing Better Than Traditional Affiliate Marketing
    CPA marketing is today’s new craze in the world of internet marketing. It has captured the place of other online money making models like affiliate marketing, selling goods through Ebay, paid surveys, Forex trading and any other money making opport…
    - 23 Jan 10, 9:56pm -

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Right Sample

Nam adipiscing ullamcorper malesuada. Etiam egestas vulputate pulvinar. Phasellus lorem mauris, porta vitae ullamcorper a, faucibus a nisl. Sed a ultricies mi.

Integer in est non ipsum iaculis ornare. In ligula enim, lobortis eu congue sit amet, euismod vitae nunc. In eu consectetur ligula. Nullam nec elit risus, ut bibendum est.